How to Establish Market Segments Free Essay Example, 1750 words

Target markets do not exist but are created by establishing the wants, needs, and demands that are being inadequately or not at all met by other organizations. Once these are identified, the business and delivers products that meet the unsatisfied needs. According to the business dictionary (par. 1), target marketing is dedicated to becoming, in a small pond, a big fish as opposed to becoming a small fish in a big pond. When establishing target markets, it is important to describe them as vividly as possible based on the knowledge one has on the service or product on offer. In order to succeed with a market niche, it is important that the business does what it needs to do to meet their specific needs. In this respect, the benefits that the business promises must be especially appealing to the target market (Ferrel Hartline 67). This begs the question: what can be business provide that is compelling and new? By answering the question, the unique needs of the potential target are identified so that the business can tailor its products to meet these needs. It is also very important for the business to communicate positively and effectively to the new target group. We will write a custom essay sample on How to Establish Market Segments or any topic specifically for you Only $17.96 $11.86/page Change of slogan may be necessitated, for example, in the event that the original slogan poorly translates in a different language. If a business markets leather products and targets men who are working decides to target a new niche that comprises working women online, it will have to make certain changes to its website to remain relevant to the new market segment.

Women of the 20th Century Essays - 1670 Words

â€Å"I feel empty somehow†¦ incomplete†¦ I feel as if I don’t exist.† A sense of numbness was not uncommon for many women who lived in the suburban world of the 1950’s. Confined by a strong emphasis on family and gender roles, women acted as wives and mothers, but did not live as individuals; always being their child’s mother, or their husband’s wife, led these women to lose their sense of self. As prisoners of their own lives, suburban housewives experienced an identity crisis that stripped them of the desire to become whoever they wanted to be, and forced them to become what they were expected to be. The traditional housewife was not the only woman who found herself in a prison during the middle of the twentieth century, as a decade†¦show more content†¦This realization struck Mary in a profound way, as she began to understand that her life was no longer in her control, that it was now subject to the will of the federal gov ernment. Gruenewald describes living through those dreadful times of helplessness, as she recalls, â€Å"Days of the week no longer mattered†¦ My days simply came and went.† Finding what made her unique in a prison filled with people who looked and felt the same way she did was a challenge for Mary Matsuda, but it was the only way she could, even if just temporarily, escape the monotony of living as an imprisoned human being. An opportunity presented itself to Mary as she was selected to take part in a traditional Japanese dance performance for the rest of the camp. Describing the process of dressing up in her kimono and taking the stage, Gruenewald bears in mind that she was not only up there to perform, but to represent the beauty and value of her culture. This single event gave her an identity, and as she remembers, â€Å"I hadShow MoreRelatedWomen in the 20th Century1684 Words   |  7 Pagesâ€Å"sexual revolution†, which mainly focused on women. Not only did it focus on the sexual liberation of women, but also the attitude towards women in corporate America. The sexual revolution was a major turning point on how women were perceived in pu blic, media, and politics. Throughout the 20th century women had become a political presence. They fought for the civil right of African Americans and were finally being heard as an organized group. Then women finally started to fight for their own rightRead MoreWomen During The 20th Century1548 Words   |  7 PagesWomen are a large part of our society. They always have been. Without women none of us would be here right now. In the 18th, 19th, and early 20th centuries women did not really get to work much. A woman s job was typically to have and take care of the children. Mother was the main title that a woman could have. Then WWI started, and all of the men went off to fight in the war. With all of the men off fighting, there was no one left to to work in the factories. All of the wives and mothers, and womenRead MoreWomen During The 20th Century1840 Words   |  8 PagesThe government and ladinos had certain designs upon the market place and who ought to control it, and Mayan women fought them on it on a daily basis in order to protect their own interests and survival. As such, the state and its apparatuses created ways to police women who had very strong presence in public, included in that categories were midwives, market vendors, and sex workers, all targets of liberal narratives surrounding social control and national development. Thus, the market place becameRead MoreThe Role of American Women in the 20th Century1318 Words   |  5 PagesBefore the 20th century, the constrictions of the private sphere limited the roles of American women to those that related to domesticity. These roles included child bearing, rearing, cleaning, cooking, and tending to their husbands. This meant that women tended to set aside their hopes and dreams for a future that would extend beyond their lives of domesticity in order to focus solely on their home life. However, at the beginning of the 20th century women took it upon themselves to move away fromRead MoreThe Objectification Of Women During Th e 20th Century1382 Words   |  6 Pagesthe depiction of women. The Objectification of women did not start with photography, but it certainly did not end with photography either. The progression of objectification was only blossoming in the 19th-20th century. At that time, most acknowledged photographers were men. Men were expected to live a public life, whether it was working in a factory or socializing with ‘likeminded’ men in public places, like parties or out and about taking photographs. On the other hand, women were usually expectedRead MoreWomen in Sports 19th and 20th Century1067 Words   |  5 PagesJen Pearlstein December 2, 2010 Kin 305 Women in Sports 19th and 20th Century Women’s participation in sports has changed over the centuries. In ancient times, men dominated societies. Women were viewed as the caretaker, a provider for life. Women who did participate were criticized and were thought of as threatening. In 18th century America, women were considered inferior to men because of the belief that women are the weaker sex. A woman’s purpose in life was to take care of the houseRead MoreWomen And Gender During 20th Century America3566 Words   |  15 Pages Name: Title: Institution: Women and gender In 20th Century America Abstract Paid work for women moved from principally customary female-situated employments to all the more non-conventional and already male-arranged vocations. Ladies support in the workforce prompted them to start careers in the field dominated by male in the 20th century. Career yearnings were affected by elements, such as sexual orientation, financial status, race, occupation and instruction level, and parental desires. ThisRead MoreOppurtunities and Struggles for women of the 20th century910 Words   |  4 Pagesclosing of the 19th century brought along many new technological and social changes. In the article â€Å"The New Technology and Women’s Work† by Sheila Rothman tells of the opportunities and struggles that women faced in the college and job market following the new social and technological advances of this period. Rothman tells of advancing opportunities in College, as well as Department stores and offices positions, while also acknowledging the limitations that still existed with women in social workplacesRead MoreWomen s Rights During The 20th Century1302 Words   |  6 Pagesmovements to fight for women s equalities happened in the 20th century. People like Betty Friedan, Elizabeth Cady Stanton, and Susan B. Anthony helped to make it possible. In the 20th century there were two waves of feminism and third started in the 80’s but still continues today. I talk about the first and second wave in this essay. Then how these waves have changed the role of women in society. One of the first things to change the role of women in society was the right to vote. Women were seen as anRead MoreMargaret Sanger : An Influential Women Of The 20th Century1375 Words   |  6 PagesI. Introduction Margaret Sanger was one of the most influential women of the 20th century. She worked tirelessly as a nurse tending to female patients in the slums of New York’s Lower East Side. This experience converted her into an activist, not only for feminism, but for fair working conditions in the textile industry. Margaret was a polarizing figure. She was seen as antagonistic, even by the groups she fought for. Nevertheless she continued to fight for her causes. The United States owes much

Testing Report

Question: Write a java application that allows the user to read, display, sort, and search the name (type String), height and weight as well as body mass index (BMI) of a person for N people. N should be declared as a constant and should be either equals to the largest digit of your student ID number or N=9 (if the highest digit of your student ID number is less than 9). The method of calculating BMI after input of height and weight is the same as Assignment 1 specification. The name, height, weight and BMI must be stored in separate single dimension arrays/arrayLists. This requires that your implementation must use parallel arrays (or arrayLists). If there are any uses of an array of records or structures/objects, it will be penalized under the heading Using techniques not covered in the course. The ranges for height (in unit of cm) and weight (in unit of kg) of a person should be in 100220, and 0300 respectively. They are assumed to be integers. These data must be entered from the keyboard a nd a validation for minimum and maximum values for each input data variable must be done. In addition, the input of a persons name must be validated in such a way that a valid name is assumed only to contain English letters and a space between first name and surname. An example of an invalid input of name can be shown in the Figure 7 on page 5. Your application should display and execute a menu with the following options. A switch statement must be used to execute the following menu options.1. Input data 2. Display 3. Sort by name 4. Sort by weight 5. Search 6. Display extreme BMI 7. Exit 1.Input data The details for each option are described as below. 1. Input dataThis option reads each persons name, height and weight for N people from the keyboard and stores them in separate one-dimension arrays/arraylists. Figure 1 shows a sample input for a personal data. If the input of height or weight exceeds the ranges defined on the last page, then an appropriate message should be displayed and the user should be asked to re-enter a new value. In addition, the input of name also must be validated as required on page 1.2. DisplayThis option displays the names, heights, weights and calculated BMI data stored in Arrays/ArrayLists for all people, as shown in Figure 2.3. Sort by nameWhen this option is selected, the names of people are sorted in ascending order and this option also displays sorted names with their height, weight, and BMI data, as shown in Figure 3.You can use any sorting algorithm which uses at least two while loops and one if statement. A built-in sort should not be used.4. Sort by weightThis option sorts the weights in ascending order and displays the corresponding changes of heights, names, and BMI, as shown in Figure 4.5. SearchWhen the Search option is executed and the user enters a persons name regardless of the lower case or upper case in the name spelling, then the height, weight and BMI for that person will be displayed as shown in Figure 5 (In th is example, the persons name bob oconnor is entered). If the entered name doesnt match any existed one, it will show a warning message.6. Display extreme BMIIf the user selects this option, the program will calculate and display the minimum value of BMI, maximum value of BMI as well as their corresponding persons name, as shown in Figure 6.7. ExitSelecting Exit option will exit the execution of the program. Program design You may use any design that meets the specification. However, a good design will adhere to the following guidelines: be logically correct be easy to read and maintain be well-designed use UML class diagram use following methods and class public class BMIDataManager { //constructor public BMIDataManager( ) public void displayMenu() public void inputData() public void sortByName( ) public void sortByWeight( ) public void search( )public void displayExtremes( )private boolean isValidName(String name)helper methods here if anypublic static main(String [ ] args){}} Testing Testing is important. You should: list the different types of test cases. display the results of each test case. Answer: Serial number Unit to be tested Criteria of success Method used for testing Testing results 1 Input Data User will input data of 9 persons Give 1 as option and Just enter name , height and weight Inputs given Successfully 2 Display details It should display details of all persons Choose 2 as option and details of all will be displayed Successful, every detail of all users is displayed. 3 Sort by name Details of all persons should be displayed according to their names Choose 3 as option All the data is sorted according to the name of persons 4 Sort by weight Details of all persons should be displayed according to their weight Choose 4 as option to sort according to weight All data is sorted according to the weight of persons 5 To search any particular person Enter the name of person whose details you want to see Choose 5 as option and enter the name The details of particular person will be displayed 6 Display extreme bmi To find out the minimum and maximum bmi Choose 6 as option and system will print the maximum and minimum bmi values Minimum and maximum bmis are displayed

Quantitative Designs

Questions: 1. lMrat is an F-ratio? Define all the technical terms in your answer.2. IMat is eror variance and how is it calculated?3. Why would anyone ever want more than two (2) levels of an independent variable?4. lf you were doing a study to see if a treaEnent causes a s(;nificant effect, what would it mean if within groups, variance was higher than between groups variance? lf between groups variance was hQher than within groups variance? Explain your answer5. l/vhat is the purpose of a post-hoc test with analysis of variance?6. What is probabilistic equivalence? Mly is it important? Answers: 1. F-ratio and the technical terms F-ratio is the statistic used to test the hypothesis in ANOVA test. F-ratio is used to test whether the two variances are equal or not. F-ratio is defined as the ratio of the variance between the groups to the ratio within the groups. When the hypothesis testing is done using F-distribution, F-ratio is used as the statistic of the hypothesis test (Cardinal Aitken, 2013). F-ratio can also be defined as the ratio of the explained variance to the ratio of the unexplained variance (Gravetter Wallnau, 2016). F-statistic is mainly used when the samples follow normal distribution. F ratio is written as follows: F = MSB/ MSW, where MSB = mean sum of squares between the groups and MSW = mean sum of squares within the group. MSB = mean sum of squares between the groups is defined as the sum of squares of all the variables between each group. This is calculated by dividing the sum of squared differences on each group by the degree of freedom (Hayes Preacher, 2014). Here, the degrees of freedom are the (number of groups 1). The formula for MSB = SSB/ (n-1), where n is the number of groups and SSB is the sum of the squared differences between groups. MSW= mean sum of squares within group is defined as the total of squares of all the variables within every group. This is calculated by dividing the sum of squared differences of each observation from the mean of the data set by the total number of groups multiplies by one less number of observation (Imbens Kolesar, 2012). The formula for MSW = SSW/ n (a-1), where n is the number of groups, a is the total number of observations and SSW is the sum of the squared differences within group (Lomax Hahs-Vaughn, 2013). 2. Error variance and its calculation Error variance is defined as the variance of the residuals. Error variance gives the variance of the errors of the data set. It is measured by the sum of squares of errors divided by two less than total number of observations (RAO, 2013). This means that error variances give an idea about the deviation of the estimators from what is estimated (Mahboub, 2014). The error variance is calculated as follows: Error variance = i ( yi - yi^)2 /(n-2), where yi are the observations. The error variance gives an estimate about the errors from the calculation. It helps to know the properties of the errors (Ferreira et al., 2015). 3. Reasons for more than two levels of independent variables To compare the independent variables, the first criterion is to divide the independent variables into various groups or levels according to some common criteria (Draper Smith, 2014). The comparisons and analysis are done between and within these groups. It is necessary to have more than two levels of independent variables. This is because; there must be one group that is controlled. This group would be known as the controlled group. The controlled group would have all the required criteria satisfied by the observations of the group. Rest of the levels of independent variables would not have all the criteria satisfied by the observations. Each level would have one or more desired criteria missing from the level (Anderberg, 2014). This would help to compare each level with the controlled level and know the effect of the criteria. Having more than two levels of independent variables would help to know the effect of different criteria on the observed value and it would help to draw a be tter conclusion about the factors and their effects. The degree of effectiveness of the factors can also be calculated on having more than two levels of independent variables. The effect of the factor when it is correlated with other factors can also be calculated from the on having more than two levels of independent variables. Thus, it is important to have more than two levels of independent variables (Orlci, 2013). 4. Interpretation of the fact that if within group variance is greater than between group variance and vice versa. Within group variance and between group variance are the two most important calculations required for analysis of variance. These two types of variance play an important role in accepting or rejecting the null hypothesis. When the within group variance is more than the between group variance, then the F ratio would be small (Bruijn et al., 2014). This means that the null hypothesis of the problem would be accepted. On testing if the treatment had a significant effect, the null hypothesis was considered that there was no significant effect of the treatment and the alternative hypothesis was that the treatment had significant effect. If the within group variance was less than the between group variance then the null hypothesis would be accepted; i.e. there is no significant effect of the treatment. If the between group variance was more than the within group variance, then the value of the F ratio would increase. This would lead to the rejection of null hypothesis. On considering the a bove hypothesis, it can be interpreted that when the between group variance is larger than within group variance, the alternative hypothesis would be accepted and there would be significant effect of the treatment. 5. Purpose of post hoc test with analysis of variance Post hoc test is done only after a significant ANOVA test. On performing the analysis of variance if the F value is large, then the null hypothesis is rejected. This signifies that there is a difference in the means between the groups. This means that there is at least one group whose mean differs from the other group means. It would be needed to be examined which particular pair of group means shows the difference and which pairs do not show the differences. Post hoc test helps to identify these particular pairs of group means (Werdan et al., 2015). Post hoc test is used to identify the patterns and relationships between the pair of groups of the sampled population which would have otherwise remained undetected by different statistical methods. Post hoc test is an important part of multivariate hypothesis. Without post hoc analysis there would have been high chances of accepting false hypothesis (Feng Zhang, 2014). 6. Probabilistic equivalence and its importance No two individuals or groups are equal. The term probabilistic denotes that there is a equivalence in terms of probabilities. Precisely, probabilistic equivalence means that there would be a high chance of finding difference between the two groups. This means that the odds are known that the two groups would not be equal. Probabilistic equivalence is achieved by assigning the random variables randomly into two groups (Grzymala-Busse et al., 2014). Then the probability that the two groups would be unequal is calculated as there was a random assignment of the variables. This difference among the two groups is due to the assignments of random numbers which would be done to the two groups. On assigning the observations randomly into two groups, it was pre assumed that there would be equivalence among them so they are not expected to be equal. The importance of probabilistic equivalence is that there would be difference among the groups and their probability of this difference is found ou t using the probabilistic equivalence. Thus, this is probabilistic equivalence and its importance. References Anderberg, M. R. (2014). Cluster analysis for applications: probability and mathematical statistics: a series of monographs and textbooks (Vol. 19). Academic press. Bruijn, M., van Baaren, G. J., Vis, J., van Straalen, J., Wilms, F., Oudijk, M., ... Spaanderman, M. (2014). 740: Comparison of the Actim Partus test and fetal fibronectin test in combination with cervical length in the prediction of spontaneous preterm delivery in symptomatic women: a post-hoc analysis. American Journal of Obstetrics Gynecology, 210(1), S363-S364. Cardinal, R. N., Aitken, M. R. (2013). ANOVA for the behavioral sciences researcher. Psychology Press. Draper, N. R., Smith, H. (2014). Applied regression analysis. John Wiley Sons. Feng, Y., Zhang, L. (2014). When equivalence and bisimulation join forces in probabilistic automata. In FM 2014: Formal Methods (pp. 247-262). Springer International Publishing. Ferreira, F. A., Jalali, M. S., Ferreira, J. J. (2015). Integrating qualitative comparative analysis (QCA) and fuzzy cognitive maps (FCM) to enhance the selection of independent variables. Journal of Business Research. Gravetter, F., Wallnau, L. (2016). Statistics for the behavioral sciences. Cengage Learning. Grzymala-Busse, J. W., Clark, P. G., Kuehnhausen, M. (2014). Generalized probabilistic approximations of incomplete data. International Journal of Approximate Reasoning, 55(1), 180-196. Hayes, A. F., Preacher, K. J. (2014). Statistical mediation analysis with a multicategorical independent variable. British Journal of Mathematical and Statistical Psychology, 67(3), 451-470. Imbens, G. W., Kolesar, M. (2012). Robust standard errors in small samples: Some practical advice. Review of Economics and Statistics, (0). Lomax, R. G., Hahs-Vaughn, D. L. (2013). Statistical concepts: A second course. Routledge. Mahboub, V. (2014). Variance component estimation in errors-in-variables models and a rigorous total least-squares approach. Studia Geophysica et Geodaetica, 58(1), 17-40. Orlci, L. (2013). Multivariate analysis in vegetation research. Springer. RAO, J. (2013). Estimation of nonsampling variance components in sample surveys. Survey sampling and measurement, 35. Werdan, K., Ebelt, H., Nuding, S., Hpfner, F., Stckl, G., Mller-Werdan, U., ADDITIONS Study Investigators. (2015). Ivabradine in Combination with Metoprolol Improves Symptoms and Quality of Life in Patients with Stable Angina Pectoris: A post hoc Analysis from the ADDITIONS Trial. Cardiology, 133(2), 83-90.

6 Steps to Acing Your Second Interview

6 Steps to Acing Your Second Interview Congrats! You must have done something right in your first interview if they’ve called you back for a second round. This means you’re seriously in the running. Good news! But you’re not there yet. Their motives for calling you back could be as varied as wanting you to speak with other members of the team, wanting to get a better sense of one aspect of your experience, wanting to assuage concerns one part of the hiring team might have about your candidacy, or just to get a better sense of who you are as an employee.Here are 6  simple things to keep in mind if you want to ace your second interview.If it ain’t broke†¦Whatever prep you did last time, repeat it. Even if you think you remember the particulars. Give yourself a refresher course in the company, the committee, the position. Revisit the questions you prepped last time. Do you have answers that can expand on your first ones? Ask yourself what else you might be asked. Prepare, prepare, prepare. Don’t get caught out the second time for things you nailed the first!Come with  questionsYou already scoured your brain for good questions to ask and now you’ve got nothing. Keep digging! Now is a good time to show off your knowledge of the field and the position by asking more nuanced questions about the team, the work, the office culture.New interviewer, new homeworkIf you can get the names of any new people you’ll be meeting with, that’s your chance to bone up a bit on who they are and what they do. Not to mention what they might most be looking for, and how you can convince them you are it.Dress to impress (again)Hopefully you have more than one power outfit for interviews. If you don’t- you might need to invest in one. Or at least a different shirt and some accessories to shake up your go-to garb. Assume you struck a good note last time and aim for that sweet spot yet again.Stay freshChances are, you’ll be asked a lot of the same ques tions you’ve already answered. The worst thing you can do is complain. Instead of saying, â€Å"I already answered that!† Answer it again. With more passion, more panache. More polish. Be pleasant and answer thoroughly, as though for the first time.Be easygoingYou can’t control this conversation any more than you could control the first one. Go with the flow, relax, and your interviewers will appreciate your good attitude.Remember, a second interview is no guarantee that you’ll be hired. But you are one step closer and therefore should be one-step better prepared!

Leighton Thompson Essays (417 words) - Sports, Sport Of Athletics

Leighton Thompson Essays (417 words) - Sports, Sport Of Athletics Leighton Thompson Diagnostic Reflection A major error found was a missing apostrophe to make the noun possessive. The flawed sentence was Usain Bolt induction into track and field is responsible for the disruption in sports worldwide.' The corrected sentence is Usain Bolt's induction into track and field is responsible for the disruption in sports worldwide.' Revising the 4 th paragraph that began by saying, "Usain Bolt was seen as a showman" Revised paragraph: Another reason why I consider Usain Bolt the greatest athlete of all time is because of how he connected with the crowd. He was amiable, funny and he displayed appreciation to his fans every chance he got and this is a quality of great athletes. His love for his fans was reciprocated by them. This small detail is crucial in claiming the title of the greatest as it decides whether Usain is just a good athlete who will be quickly forgotten, or a great athlete who will always be remembered. Part 2. Reflection The aim of this essay was to convey Usain Bolt's dominance in track and field and why he is the greatest athlete of all time. Overall, I believe that this essay captured the main idea but did not adeptly explain the reasons why Usain Bolt was the greatest. This inadequacy was due to time the limit, as I did not have enough to time to "brainstorm" and properly express my points. Given more time, I would not only be able to formu late better points, but also I would have been able to make grammar throughout the essay better, considering I would have had adequate time to proofread. This diagnostic revealed my inability to express my ideas properly because of my limited vocabulary. A strength of mine that was displayed in this essay is my capability to quickly think of fitting points to support my thesis, despite working in stressful conditions. One aspect of my writing I hope to improve this semester is critical writing. I aim to be able to write analytical pieces with properly expressed ideas. My goal is to also do this effectively despite the conditions (test, examinations). My favorite part of this essay was writing about someone I am passionate about. Consequently, this essay reflects my true thoughts and opinions. My least favorite parts of this essay were that it was poorly structured and it contained several grammatical errors.

Criminal Justice the Case of Gideon Wainwright Essay

Criminal Justice the Case of Gideon Wainwright - Essay Example The Issue of the Case After being denied an attorney to fight his case, Gideon was sentenced to prison for five years. Gideon immediately filed a ‘habeas corpus’ petition, which was a petition claiming his release because of unjust trial and imprisonment. He sent this petition to the Supreme Court claiming that the conviction meted out to him was unconstitutional for the fact that his trial lacked a defense attorney. However, his petition was denied by the Florida Supreme Court and therefore Gideon once again appealed to the Supreme Court of the United States who reviewed his case in 1963. The Rule and reasoning of the decision After a unanimous decision was taken by the Supreme Court, Justice Hugo Black declared that Gideon’s trial and conviction were unconstitutional because according to the Sixth Amendment of the Constitution, defendants have a right to an attorney even if they are charged with a serious offence and especially when they cannot afford it themsel ves.